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Whatever your personality - modern, playful, modest or serious - ASOS caters to everyone's needs. Cute bandeau dresses, cool denim jackets and modern bomber jackets designed by popular fashion-forward brands and their own British in-house design team will leave you wanting more! Shop ASOS on Shoppr for your new-season fashion goals!


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ASOS Collections

Besides international brands including adidas, Nike, MANGO, Warehouse, Missguided, ALDO, Birkenstock, Converse and many more, ASOS also offers a number of ASOS own-brand lines including: ASOS COLLECTION, ASOS JEANS, ASOS MADE IN KENYA, ASOS SALON, ASOS WHITE, ASOS PETITE, ASOS TALL and ASOS MATERNITY & NURSING.


ASOS Collection features a wide selection of trendy women’s fashion and accessories at the lowest prices. Discover stylish dresses, skirts, trousers, tops, blazers, bikinis, jumpsuits, lingerie, shoes, bags, jewellery, watches and much more. Be a trendsetter with ASOS Collection pieces. Be daring and pair stylish maxi dresses in ruffle designs with trendy sneakers; stay down to earth with a cool pair of jeans teamed with a simple t-shirt and trainers; up your activewear game with cool trainers and stretchy leggings, paired with a sporty hat; dive into your beach vacation with a fresh, new bikini or one-piece; update your streetwear style with cool boyfriend jeans and an off-shoulder top; get dinner-date ready in a seductive bodycon dress, high heels and a clutch bag; or perfect your workwear with a trendy co-ord, mid heels and a work tote bag. ASOS Collection has got you sorted for every occasion! From weddings and formal events to lazy days and the office. 


ASOS Jeans consists of the most stylish selection of jeans, ranging from skinny jeans, boyfriend styles, mom jeans, high waist, maternity styles and ripped jeans to petite and plus-size options. Jeans can be worn to almost any occasion, if you style it right! Jeans have a long history of labour wear. From farmers and miners to cowboys, jeans used to be restricted to working people. Now, jeans are much more versatile. Whether you wear them on a night out, to a party or the office, you can never go wrong with a pair of jeans. However, choosing to wear denim to these occasions means you have to dress up your outfit, as there is a thin line between casually cool and dull fashion. We’re providing you with a mini style guide on how to wear denim jeans to the office and still look professional. Firstly, remember that the darker the denim, the more professional they look. Go for a black wash or dark blue. However, if you prefer your look to be bright and friendly, opt for white washed jeans. A white wash looks sleek and gives off a professional vibe. However, light-coloured denim, such as baby blue, might seem too casual. Secondly, to jazz up a jeans look, your other clothes or accessories have to make a statement. You can achieve this by wearing high heels such as peep-toe pumps, pointed heels or heeled sandals. Keep the footwear in a neutral colour, such as black, grey, nude or white. Another way to give your look a professional touch is by adding a blazer. A blazer is the epitome of workwear and goes perfectly with a pair of jeans. Spice it up by selecting a vibrant colour like red or yellow. Or, keep it simple with navy blue or black. In addition, wear a blouse with your jeans. A blouse is another workwear essential that can make your jeans-look more serious. Tuck your blouse into your jeans for a sleeker look. Lastly, if you’re not a fan of the ultra-professional workwear, such as blazers or blouses, add a sparkly, embellished or embroidered jacket or cardigan to your look to give it more glamour. This way, you can take your outfit from work to play. 


ASOS Made In Kenya is a clothing line by ASOS featuring colourful, playful and printed garments and hair accessories. From deconstructed ruffle dresses, multi-print sweaters and hair bands, this collection will leave you wanting more. Plus, all garments are made according to fair-trade principles with SOKO Kenya initiative. These colourful clothes will give your outfit the right amount of fun. Wear them to parties, holidays or meet-ups with friends. 

Take a look at these pieces: Distressed T-shirt in All Over Tropical Print, Ruffle Overlay Maxi Dress In Tropical Print, Leopard Maxi Dress With Cut-Out Back and T-shirt With Lion Print.


ASOS Salon features a collection of fancy occasion dresses in high quality material and different styles. Choose from A-line dresses, bandeau dresses, bodycon dresses, skater dresses, slip dresses, swing dresses, wrap dresses as well as crop tops. From weddings to parties, ASOS Salon offers any occasion wear your heart might desire. Beautiful maxi dresses in chiffon, seductive backless bodycons to die for, elegant midi dress in an A-line style, pretty floral skater dresses for a garden party, classy bandeau dresses in geometric prints, extravagant lace dresses for date-nights, sheer floral dresses for a quirky touch, off-shoulder dresses to expose your shoulder, camisole dresses to get that 90’s feeling and petite, tall and curve dresses. ASOS Salon offers every type of dress for all occasions. 

Take a look at these pieces: Floral Placed Mini Prom Dress, Metallic Lace Appliqué Midi Lace Dress, Curve Structured Bandeau Strap Dress, Lace Smock Mini Dress and Foil Floral Printed Cami Midi Dress.


The ASOS WHITE collection showcases minimalistic, feminine and modern clothes, featuring deconstructed dresses, oversized and sculptural tops. With premium fabrics, ASOS WHITE is our go-to brand for extravagant daytime wear and dramatic occasion wear. Whatever you want to up your workwear game or modernise your daytime wardrobe, ASOS White will have what you are looking for. The epitome of cool, this collection features clothes that go beyond fashion - extravagant shapes, contrasting colour palette and cool designs. Get your hands on the coolest collection ASOS has to offer!

Take a look at these pieces: Asymmetric Frill Top, Oversized Frill Top in Plain, Extreme Trapeze Tunic Top, Cut-Out Shoulder Pad Jersey Midi Dress and Vinyl Joggers With Toggle Hem.


Maxi dresses, palazzos, jumpsuits - say hello to your new petite-girl-essentials that are definitely nothing short of stylish. The ASOS Petite collection offers everything from trousers and dresses to bikinis and jackets. Don’t ever bother with your tailor again, because ASOS Petite is here to stay! Get your hands on small-girl essentials such as maxi dresses, palazzos, jumpsuits and jackets. All clothes are designed to fit petite women like you. 

Take a look at these pieces: Shorts with Pom Pom Hem, Tailored Heritage Houndstooth Pant With Stirrup, Tailored Pencil Skirt with Fishtail, and Denim Dungaree Dress in Mid Wash Blue. 


Say goodbye to dresses that are too short and t-shirts that are too small. For ASOS Tall, ASOS' design team designed and manufactured dresses, trousers, tops, jumpsuits and much more to solve every tall girl's problems. From wedding outfits and workwear to party fashion, ASOS Tall has got something for every tall girl. 

Take a look at these pieces: Embroidered Cami Midi Dress, 70’s Deep Plunge Belted Midi Dress, Farleigh High Waist Slim Mom Jeans In Cynthia London Blue With Side Tabs And Step Hem, Lace Insert Slip Cami and Jumpsuit In Spot with Peplum Ruffle Detail.  


Cover your baby bump in the prettiest dresses, tops and trousers from the ASOS Maternity collection. Plus, choose from Tall Maternity, Petite Maternity and Nursing ranges.  Whether you're attending a wedding, having a lazy day in or going to work, ASOS Maternity covers all your maternity fashion needs.

Take a look at these pieces: Nursing Scallop Dress With Short Sleeves, Asymmetric Top with Double Layer, Nursing Wrap Skater Dress In Floral Print and Ruffle Top Square Neck Midi Dress With Cross Back.

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