The fusion of art, music, youth culture, fashion, sports, and street wear defines the direction of the label, with emphasis on creating the best possible products, that’s both stylish and functional. Wood Wood is always looking to strike a balance between style and functionality, and so its collections are built upon new takes on iconic silhouettes with a sports-fashion approach, without forgetting that the final products have to be in line with the sub-cultural history of the brand. Wood Wood has partnered with over 50 world recognized fashion brands and this partnership has helped it design amazing sneakers, skateboards, collector toys, art books and, of course, fashionable items that you would have never expected from a brand that was established over a decade ago.
A good designer is a person who has been able to make long lasting impressions in the mind of the customer; therefore Wood Wood should the one stop shop for fashion items. Wood Wood which was founded in 2002 by Karl- Oskar Olsen and Brian SS Jensen in Copenhagen, Denmark is a contemporary fashion and lifestyle brand that was established with the aim of creating timeless and stylish staples. Olsen and Jensen who are the owners of this fabulous brand, grew up in the 90s; a period when graffiti and street culture was the main style in vogue, and so they got inspired by this to create a brand that would be a mix of street and urban culture.