With their different lines, the brand provides varieties of daily-wear, evening-wear, soft lingerie and sportswear that enable women to be unique and individual in their styling no matter the occasion. The design approach of Y.A.S is modern, and the collections are feminine, paired with an edge and understated coolness. Every season, Y.A.S presents collections of in-trend yet enduring classics for the modern woman who seek fashion items to compliment her expression and radiance. Putting a fresh twist on everyday essentials, the Danish brand Y.A.S. incorporates its understated-cool style into premium leather, dresses, and tailored pieces. Take for example, minimalist designs paired with a contemporary color palette. The brand, Y.A.S. ‘your apparel and style’ - sees the successful Vero Moda Very transformed into a modern, fashion-forward brand and with the same understated cool as the mainline, the brand adds those all-important extra inches to cool tailorings and party dresses.
The Contemporary Danish fashion brand Y.A.S was founded in 2010 with the aim of delivering fashion with a sense of creativity and individuality for the modern woman. A brand favorite with fashion packs and trend setters worldwide, Y.A.S has grown from strength to strength in its very short lifetime, earning it a loyal following of dedicated fashion lovers. Pioneering a polished casual look, the collection of Y.A.S designer clothing takes relaxed tailoring and pairs it with beautiful basics and quirky details for the ultimate off-duty look. The Danish fashion line holds a simple vision, which is to present a collection of well-crafted and fashionable items that cover every part of the modern woman’s life.